Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters

We are happy and honored to once again be invited to present at the PodFest Masterclass Summit — happening the same week as “International Podcast Day”. Simply stated, Podfest Master Class is an extension of Podfest Multimedia Expo, one of the longest running and tightest-knit communities of podcasters in the world! There are many fantastic sessions.

• It is not too late to get your super affordable tickets!

October 1st at 1:00pm ET — Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters

My session is October 1st at 1:00pm ET. We will cover how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list! Here are some details:

It's A Changing Podcast “Subscriber” Landscape

• Do Email Lists Even Matter?
• Podcasting “Funnel Design” Concepts
• Design Thinking For Your Podcast

Creating An Irresistible Opt-In

• What Makes An Opt-In Compelling?
• Knowing Your Audience and Designing For Funnel Stages
• What Are Some Opt-In Concepts and Types?
• Some Tips For Starting Ugly

Opt-In Types

• Common Formats
• Lots of Examples

Positioning Your Opt-Ins

• Common Approaches
• Lots of Examples

Next Steps

• What Happens After “Opt-In”?
• Audience Engagement Basics
• Tool Time
• Polymash’s Opt-In And Lead Magnet Workshops October 2020

Suggested Reading

• Polymash’s “Upside Down Design” approach for podcast homepages that build your email list.

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